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- AI Revolution Unleashed in 2024
AI Revolution Unleashed in 2024
PLUS: Coca-Cola's 6 Gen AI Marketing Strategies
Samuel S.
December 29, 2023
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Exploring how AI shapes careers and lives.
IN TODAY’S ISSUE
AI Revolution Unleashed in 2024
AI Revolutionizing Heart Disease Diagnosis
Coca-Cola's 6 Gen AI Marketing Strategies
AI-Powered Recipes: Samsung's Smart Fridge
AI Reshapes Workplace: Hiring to Staffing
AI Revolution Unleashed in 2024
AXIOS
In 2024, the AI industry will shift focus to deliver tangible results, moving beyond hype.
Providers seek profitable models for generative AI systems, while business leaders aim for efficiency leaps.
Challenges like hallucinating chatbots and GPU chip shortages persist, but specialized AI models and mobile tools offer hope.
Expect AI copilots at work, increased use in daily life, and a surge in health breakthroughs.
Legal issues loom over copyright disputes, and state legislatures become active in AI regulations.
Despite the uncertainty, optimism surrounds AI's impact on elections and global adoption.
OpenAI's GPT store and geopolitical events shape the year ahead.
QUICK LINKS
Chinese Mourners Resurrect Loved Ones with AI
AI Chatbots 'Jailbreak' in Research Experiment
2023's Most Hilarious AI Blunders
AI Summarizes Messages with Google Assistant
AI Revolutionizing Heart Disease Diagnosis
Financial Times
AI is revolutionizing heart disease diagnosis with an innovative stethoscope, deployed in 200 UK GP surgeries.
Developed by Eko, the AI tool detects heart conditions instantly, providing quick, reliable results.
This breakthrough promises to save lives, ease the strain on the NHS, and significantly cut diagnostic waiting times.
By offering a cost-effective solution, it addresses a critical healthcare gap, particularly benefiting vulnerable communities.
The AI stethoscope, proven in clinical studies, can identify heart failure, irregular heartbeat, and valvular heart disease in just 15 seconds, enhancing efficiency and outcomes.
Coca-Cola's 6 Gen AI Marketing Strategies
Coca-Cola
Coca-Cola's 2023 marketing revolution embraced generative AI, transforming strategies across various campaigns:
AI Chatbot for Local Search and Lead Capture
Promoted on Instagram and Facebook, the AI chatbot connects users to local restaurants, capturing leads through direct messaging.
AI Image Generator for Lead Generation
Utilizing GPT-4 and DALL·E, Coca-Cola's Real Magic platform allows users to create AI-generated Christmas cards, promoted through Google Ads and social media.
User-Generated Content Contest
The "Create Real Magic" contest invited creators to generate artwork using branded assets and AI, fostering user-generated content.
Video Marketing with Reimagined Art
The "Masterpiece" video showcased AI-generated art featuring Coca-Cola assets, presented as collectible digital assets.
Out-Of-Home Advertising Experience - "Destination Y3000"
A weeklong OOH advertising experience in Las Vegas unveiled Coca-Cola's AI-co-created Y3000 flavor, blending human and AI insights.
Augmented Reality Experience with Stable Diffusion
Coca-Cola leveraged Stable Diffusion for an AR experience, transporting users into a futuristic world through generative AI.
Coca-Cola's strategic adoption of generative AI in 2023 represents a paradigm shift in marketing, demonstrating a commitment to innovation and engaging audiences in dynamic ways.
AI-Powered Recipes: Samsung's Smart Fridge
The Verge
Samsung's 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ takes smart fridges to the next level.
Unveiling at CES, it features an internal camera identifying food items and an app suggesting recipes based on your stock.
The upgraded Samsung Food app connects to Samsung Health, tailoring recipes to dietary needs with better Vision AI.
Users can manually input expiration dates, and the fridge, central to Samsung's AI kitchen products, showcases the evolution of smart home and AI tech since its 2016 debut.
Samsung's 2024 cooktop and slide-in range with LCD screens reinforce its commitment to AI kitchen solutions.
AI Reshapes Workplace: Hiring to Staffing
Fox Business
AI's impact on the workplace is reshaping jobs, with experts predicting shifts similar to those caused by general automation in the 1970s and 1980s.
A Censuswide survey reveals that 50% of mid-level office professionals use AI, and while some argue it will create jobs, others see it leading to workforce reductions.
Short-term effects may include wage pressures, but mastering AI tools and staying informed about tech innovations can help workers adapt.
Companies are increasingly seeking AI-related roles, with high demand in California.
AI is also entering the hiring process, with 10% of companies currently using AI interviews.
That’s a wrap for today…
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